Career Options
Students love a good partyAny business model that uses the Internet to connect people is usually a good one. After all, it worked well for Google. ROGER PIERCE -- www.bizlaunch.ca |
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 [ 2006-06-28 ] |
Daniel Warner's UniversityParty.ca Web site connects companies to students and students with each other.
Young entrepreneur Daniel Warner hopes to create similar business success. "Students use the Internet to plan their lives, and we want our site to be the first place they visit," Warner says.
Warner owns Up Media Group Inc., creator of the popular website www.UniversityParty.ca. Up Media Group is a student-oriented media company providing marketing, event management, graphic design and consulting services to help companies reach the 18 to 26-year-old student market.
The company's flagship product at www.universityparty.ca offers students an interactive online portal laden with campus news, events and nightlife activities. Visitors can look for photos of themselves or their friends captured at recent parties.
"FUN PLACE TO VISIT"
"I recognized a market need to connect companies and students," Warner says. "Our site also connects students from different campuses across Canada. It's a fun place to visit, meet folks and see what's happening."
A student himself, Warner's mission is to build his website to become the number 1 destination for Canadian students to visit during their off-hours. "We put in a lot of work to make sure the site has updated event information, club lists, party photos and community building features," he says.
With more than 36,000 party photos on the website, students love to login to see if they've been snapped at a recent event. "Our local photographers -- called University Party Patrol -- take photos at all venues listed on the site," Warner says. Website traffic secure, Warner is turning his attention to corporate sponsorship. "This summer we are aggressively seeking more corporate clients who want to reach the student market," he says. Warner encourages other young people to jump into entrepreneurship. "Many people are afraid folks will reject their business idea," he says. "You can't take things too personally when building your small business. After all, the worst thing anyone can say to you is 'no'."
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