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Home care agency offers round the clock serviceBusiness truly cares for its clientsThere's a huge market emerging in Canada for businesses that provide professional home care. "The parents of the baby boomers need someone qualified to look them in the comfort of their own home," says entrepreneur Ofra Garmaise. ROGER PIERCE |
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 [ 2007-04-18 ] |
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Ofra Garmaise cares for people in the comfort of their homes.
She is the owner of Homestead Care Providers Inc. (www.homesteadcarepro viders.com), a company providing in-home, non-medical support services to seniors, the chronically ill and convalescents.
Family-owned and operated, the company offers services ranging from personal support to homemaking, and can help a client in their home or hospital room.
Its 24-hour services are delivered by highly skilled and carefully screened personal support workers who are supervised by a registered nurse.
"Our clients may ask us to provide personal hygiene services, light meal preparation, exercise or, simply, good companionship," Garmaise says. "Whatever our clients' needs, we do our best to provide warm and professional care that respects our clients' privacy and dignity."
Motivated to start a business she could run from home in order to care for her family, Garmaise says she raised her startup money from her first business called Homestead Maid Service.
Garmaise says the best part of being an entrepreneur is the chance for personal growth. "You get to develop lots of new skills, such as communications, time management or bookkeeping," she says.
She says customers find her business through referrals from health-care professionals. "Word of mouth marketing is very powerful, but you've got to get the right people to talk about your business," Garmaise says. "Once you get a referral, your business is on the hook to deliver truly top-notch service."
Knowing the importance of a stellar business reputation, Germaise plans to grow her company by building a quality management team. "You've got to hire good people who will carry out your values of service excellence."
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