Interactive digital media a local growth industryDigital convergence is finally taking shape after years of anticipation, and Marie-Jose Crete is excited by what she sees in the palm of her hand. |
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“The cellphone is becoming a highly democratic tool,” she says, adding that music, television, the Internet and other digital content is being pushed onto the medium every day.
The Centennial College professor is optimistic about the future, especially when she talks about the job prospects for her Interactive Digital Media students, a new graduate certificate program that began this fall.
“Toronto is promoting interactive media as an emerging and important industry for the city. The consensus is Canadian cultural digital content is needed now.”
Her students will learn to produce rich, interactive media content for online and mobile applications such as those related to social networks, hybrid media, games and e-learning.
The 12-month program is a revamping of the college’s New Media Design program, with a greater emphasis on emerging technologies and advanced concepts.
“We used to draw a mix of post-secondary and post-graduate students, but we’ve decided to tailor the program to students who have at least two full years of college or university experience behind them,” she says.
A key entrance requirement is a diverse portfolio of creative work presented by the applicant. Crete says the content can be traditional fine art samples (such as sketches, paintings and mixed media) or examples of video, photography, web content, creative writing and theatre set design.
The program is offered at the Centre for Creative Communications campus in mid-town Toronto and includes guaranteed field placement in the third semester, when each student is assigned to an employer for a 320-hour internship.