Making Connections
Business card basicsMany business people underestimate the visual impact of a great business card and they fail to take advantage of the approach and first impression opportunities it provides. LEWENA BAYER & KAREN MALLETT |
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A business card is like handing someone a snapshot of oneself, a short form resume of sorts. When utilized to it's full potential the simple act of business card exchange can be a starting point for long-term meaningful business relationships. There are guidelines for using business cards that many of us have long forgotten.
Being mindful of the etiquette involved shows respect for others and shows a high level of professional awareness. Modern guidelines for using business cards are as follows:
First and foremost make sure your card is up to date with correct address, telephone and email information. If you don't want people to call you on your cell don't print that number on your card. Do give contact options and keep in mind that not everyone is comfortable with or has access to email.
If your company name is not well known or a person couldn't guess what you do by seeing the business name consider including a statement that sums up what you do. For example, a company name like Lew Bayer Inc. really doesn't tell anyone anything they need to know. Better to add, "etiquette lady" somewhere or a slogan like, "call me when business manners matter".
When you are giving your card, "present" it with the writing away from you so the receiver can take a moment to read it and ask questions. Make sure your card is clean and not scribbled on, bent or soiled. Sometimes people like to exchange cards at the beginning of a meeting so that they can keep in on the desk or table and glance down at a name or title if they forget during the meeting.
Unless someone asks for your card at the beginning of a meeting, hold off exchanging until the end. Do try to listen to names when introduced and ask for clarification if you are unsure of pronunciation or titles. When someone hands you their card take a moment to actually read it and note their academic accomplishments, title, the spelling of their name etc.
Did you attend your graduation ceremony?