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Keywords are more likely to be nouns than verbs and should clearly communicate a job function, responsibility or accomplishment, Graham explains. "Manager," "communication," "safety" and "analysis" are just a few examples. Be sure to include keywords that address the following categories:

· Job title, such as "administrative assistant" and other titles a recruiter might use to describe that position;

· Skills and competencies, including soft skills, such as "team building" and "negotiation," and hard skills such as "report writing" or specific computer applications;

· Education credentials and certifications;

·Locations. Live in Toronto but want to work in Montreal? Ensure your resume includes the word "Montreal."

"A good strategy is to make a list of keywords for each category and incorporate them into appropriate places on your resume," Graham says. Familiarize yourself with keywords specific to your industry by studying relevant job postings and use exact words a recruiter may use. "Never misspell words. Recruiters just won't find them," Graham warns.

But a well-formatted resume loaded with keywords is just one piece of the puzzle. Because an employer or recruiter can receive thousands of resumes in response to just one posting, cover letters are more important than ever.

"Many candidates are completely qualified, but technical skills are only one part of the picture. A candidate's personality, their view of the world, is the other part," says career transition coach Anne Brunelle of Making Changes.

"The cover letter shows who you are ... Employers are looking for someone who fits their culture," she says. "You want to write something gracious and friendly; something that tells something about who you are and your philosophy. Let an employer know why you want to work in the field or why you're applying to their company. Perhaps you read on their website that they value customer service. Give them a sense of enthusiasm and forward looking."

Not up the challenge? Consider the assistance of a professional. "I believe a professional resume writer is your No. 1 chance for success," Graham says. "They know the right keywords and can look after technical aspects like creating an ASCII file."

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