Personal Advancement

Take control of your career

Few people know how to effectively manage their careers. After all, if you're going to climb that corporate ladder you should know your strengths and goals, and develop a game plan.

ROGER PIERCE


[ 2006-06-07 ]

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Paul Goldenberg's company, BlueFrog, helps people to leap ahead in their careers.

"Many people suffer from career stalemate because they haven't prepared a personal career strategy," entrepreneur Paul Goldenberg says.

Goldenberg's company, BlueFrog Canada Inc. (www.bluefrog.ca), offers career coaching programs as well as business coaching services. The company's LeapAhead Program is a concise career management program that can benefit anyone by updating their knowledge and skills on the job search process.

Goldenberg immigrated to Canada in 2000 and started to work with an independent management consulting and executive recruitment firm. That's where his small business "idea light bulb" went on.

"I was astonished to discover that most of the executives we worked with were unclear about their core strengths, their direction and the career options open to them," Goldenberg says.


"I wanted to teach people the principles and life-long skills required to successfully manage their careers, so I founded BlueFrog," he says.

One way BlueFrog helps clients is by working with them to develop their own "Personal Definition Statement," which articulates a person's unique position, goals and experiences in a meaningful way.

Unlike other firms, Goldenberg has made his company unique by private labeling his career management program. "Our proven methodology can be adopted and delivered as someone else's program," he says. "A company can offer our material and expertise as their own to help their staff. It's very cost effective because the organization doesn't have to develop its own program."

Goldenberg started BlueFrog in January of 2003, but he's been his own boss since 1990. He says he loves being an entrepreneur because it allows him full personal expression.

"I have an innate desire to see an idea grow into a successful organization," he says. "It's my passion and my purpose."




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