Self-employment
Healthy living creates healthy profitsIt's hard for an aspiring entrepreneur to ignore the "idea light bulb." Many people get turned on to a new business when they get "the calling" -- usually a burning passion, brilliant idea or personal experience that changes their lives. "I had had such a positive experience with my own health through a naturopath that I wanted to be a part of the industry," entrepreneur Catherine Maguire says. ROGER PIERCE |
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 [ 2006-02-08 ] |
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Maguire's company CLM Health Group (www.clmhealthgroup.com) brings new and exciting natural health products to the market. She works with a carefully selected group of reputable manufacturers, retailers and practitioners concerned with naturally improving people's health.
CLM Health Group and its partners offer innovative products such as herring oil, garlic extracts, organic sauces, medicinal plant extracts and heart drops.
"You've got to take personal responsibility for your own health," Maguire says. "I got into this business because I was amazed at all the health products available to people that largely go unnoticed. We want to help families to understand some of the amazing health options available to them."
Maguire started her marketing, distribution and information business three years ago in the basement of her mother's home. Basically broke and lacking start-up cash, she focused on finding creative ways to promote her products without any money. Today, she's got multiple revenue streams, a growing team of people, and plenty of potential.
Along the way, Maguire has learned some valuable lessons. "Don't get too far ahead of yourself," she advises. "It's easy to get excited about different opportunities that start to present themselves as you grow, but don't bite off more than you can chew."
Realizing how alluring a new business idea can be, Maguire recommends new entrepreneurs first do their homework. "Before you really move on your idea, you absolutely need to sit down and do sales forecasts," she says. "It's easy to get overly excited about your idea, but the numbers need to tell you that it's viable."
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