Workplace Challenges

Put some wow in your biz

New small businesses must find ways to stand out in the crowd. It's simply not enough to offer a quality product or service -- you've got to get customer attention by putting some "wow" into your biz.

ROGER PIERCE
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Here's how you can create unexpected benefits for your customers:

  • Remove the risk. Make it easy for customers to buy from you by removing all purchase risk. Ditch fear-invoking policies such as "return only with receipt" or "return for store credit only." Don't make the customer worry about dealing with you.
  • Surprise and delight. A Toronto hair salon invites its clients back anytime immediately after a cut for some free touch-up work. Exceed your sales promises after the sale is made by going that extra mile.
  • Sweat the small stuff. Hotel guests often won't remember paying $300 for a room but they will remember the complimentary luxuriously soft bathrobe and folded daily newspaper at the door.
  • Let prospects test your wares. Unlike the furniture store that places "do not sit in the leather chair" signs and expects people to buy their products, encourage your prospects to sample your stuff. One minivan dealership reports fantastic sales by letting customers take a vehicle home for a whole weekend.

    • You can learn more about this topic by attending the free seminar "Low Cost Marketing Tools" at Staples Business Depot. Visit www.bizlaunch.ca for details.

    Entrepreneurship expert Roger Pierce advises startups at BizLaunch.ca




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