Workplace Challenges
Surreptitious shoppingIf your attention is drawn to shoe sales instead of sales figures during company conference calls, you’re not alone. More than 12 million Americans admit to shopping online at least once over the past year while on work-related conference calls, according to a new survey. |
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 [ 2007-11-07 ] |
(Comstock)
One million of those secret shoppers got caught, and their reactions ranged from embarrassment to seeking out second opinions from co-workers on the items they bought.
The respondents who confessed included more men than women, and the most frequent shoppers were college-educated, aged 35-54, and earned more than $50,000 a year.
About 23% of covert buyers admitted to browsing for a trip to Florida or a new blender at least five times in the past year, while 12% said they shopped online at work 10 or more times during the past 12 months.
The random telephone survey of 1,000 American adults was conducted by Bill Me Later, an online payment service, and Ipsos Insight.
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