Workplace Challenges
Creative work more demandingAchieving a successful creative career is more complicated than in years past, a new survey suggests. Eighty-five per cent of advertising and marketing executives polled said their profession is more demanding now than it was 10 years ago. |
|
 [ 2007-11-14 ] |
(Clipart)
When asked to describe their greatest professional challenges, almost one in three (32%) cited balancing work and family obligations. Staying current on industry trends and technologies was the second most popular response, provided by 28% of those polled.
The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis, and was conducted by an independent research firm.
"The media environment has become more fragmented, and advertising and marketing executives must be able to use a broader array of tools -- from social media to branded entertainment -- to reach target audiences," said Dave Willmer, executive director of The Creative Group. "This is an industry with a constant learning curve, and staying relevant means being adaptable."
Willmer added that technology may contribute to the challenge many face when balancing personal and professional obligations. "There's a greater expectation that people will be accessible around the clock," he said. "While it's useful to be able to check in from just about anywhere using cellphones and PDAs, these devices can make it difficult to disconnect and unwind."
Do you have you a bad boss?